Why Iceland is suing a supermarket Called Iceland

  • Travel Dejavu
    Travel Dejavu
    November 28, 2016 at 2:12 pm #7607

    The island nation of Iceland has said it is taking legal action against British frozen food chain Iceland over the right to use their shared name.Iceland’s ministry of foreign affairs said it has challenged Iceland Foods at the European Union Intellectual Property Office. It says it is acting because the retail chain “aggressively pursued“ Icelandic companies using the word Iceland in their branding.Iceland Foods holds a Europewide trademark registration for the word “Iceland,“ and the Nordic country’s government said it was “exceptionally broad and ambiguous in definition.“ In a statement, the ministry said the situation has left the country’s firms “unable to describe their products as Icelandic.“

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